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The second trailer for The Last Witch Hunter appears to be an object lesson in how NOT to sell a movie. Usually, these trailer alerts are to bring attention to movies that look like they could be fun, or entertaining, or thought-provoking, or just a little bit different from the standard fare served up to us. But this is something altogether more dispiriting, and more of a cause for alarm. The producers obviously think we’ve forgotten about Van Helsing (2004), Hansel and Gretel: Witch Hunters (2013), I, Frankenstein (2014), and all of the Underworld movies, because otherwise why would they make such a movie, and why would they advertise it in exactly the same way as the trailers for those movies? (Having said that, alarm bells started to ring for me when I saw that beard.) I might be wrong, but on this evidence, this looks to be one movie where anticipation can be scaled back and disappointment can be prepared for.

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