D: Sam Taylor-Johnson / 125m

Cast: Dakota Johnson, Jamie Dornan, Jennifer Ehle, Eloise Mumford, Victor Rasuk, Luke Grimes, Marcia Gay Harden, Rita Ora, Max Martini, Callum Keith Rennie

Ten things that Fifty Shades of Grey has taught us:

1 – When you’re a successful multi-millionaire businessman (at age 27), you can attend board meetings and never have to say a word.

2 – When you’re a dowdy English Lit. student, you can be awkward and behave embarrassingly, and still attract a successful multi-millionaire businessman (who’s 27).

3 – When a successful multi-millionaire businessman that you met the day before, turns up at your place of work and asks for help in buying rope and cable ties and other restraints, it doesn’t need to be a cause for alarm.

4 – When a roommate asks about your “secret relationship”, it’s perfectly okay to ignore her concerns and carry on seeing the successful multi-millionaire businessman cable tie buyer.

5 – When a successful multi-millionaire businessman tells you he doesn’t share his bed with anyone, it’s not necessarily an indication that you’ll have problems in the relationship.

6 – When a successful multi-millionaire businessman wants you to sign a contract that means you can’t say anything about your relationship with him, it doesn’t mean that he wants to control your life, or pressure you into letting him flog you on a regular basis.

7 – When a successful multi-millionaire businessman shows you his Red Room, full of whips and chains and suspension equipment, there’s no need to run a mile as he’s just showing you his hobby room.

8 – When you visit your mother and the successful multi-millionaire businessman you’re unofficially having a relationship with, turns up out of the blue and pouts a lot, the correct response is to shrug off his obvious neediness and be flattered.

9 – When negotiating a contract with a successful multi-millionaire businessman it’s always best to read the small print, that way avoiding any possibility of his hand touching any part of your internal anatomy.

10 – When a successful multi-millionaire businessman ties you to a bed and blindfolds you, moaning uncontrollably before he’s even done anything will always enhance the experience.

Rating: 3/10 – dire on so many levels, with redundant characters in redundant situations and scenarios spouting repetitive, redundant dialogue, Fifty Shades of Grey only has a sleek visual look and some judicious editing to recommend it; with sex scenes that have all the eroticism of a home improvements show, and with its leads struggling to make either of their characters appear sympathetic or credible, this is one fantasy world that should be avoided at all costs.