The first in a (hopefully) regular series, Poster of the Week is an idea borne out of my searching for movie posters to add to each of my reviews. I often try and root out some of the more unusual versions that are out there, and often I see other posters that look great but which I’ve never seen before. So… I thought I’d share some of those posters with everyone. Feel free to make requests, and I’ll endeavour to include them as often as I can.
The Incredible Shrinking Man (1957)
I like this poster for many reasons. First there’s the comic strip approach that, while giving away most of the story, also piques the interest quite a bit: if all this is in the movie just how well is it going to be done? (And who wouldn’t want to see a little man fight a giant spider?) And then there’s the couple in the bottom left hand corner who seem to be looking up at the comic strip in amazement – one of them has to be saying, “Honey, we’ve gotta go see this movie!” The type face in the top left corner is great too, with the words getting smaller and smaller at first and then getting bigger to show how exciting it’s going to be. In these days of simple tag lines that often need to be clever at the same time – e.g. There Is No Plan B, The A-Team (2010) – it’s good to see a poster that’s really trying to sell the movie rather than just make you smile. And then there’s the colour scheme, a selection of muted pastel colours that shouldn’t work, especially the blue, but somehow does, and it doesn’t “hurt” the eye to look at it.
Most movie posters these days have a single image with the ubiquitous tag line added, so it’s nice to see a poster that tries to cram as much in as possible. I like these old posters, they always try to make the movie sound like a major event, even if it’s a studio ‘B’ movie. They’re a bit of a lost art now, though, which I think is sad. True, times have moved on, and we may like to think that movie posters are more sophisticated now, but for me there’s a special attraction in a poster that gives you so much to look at and take in.
Agree? Disagree? Let me know.