Right now it seems that it’s small, independent movies that have the best advertising, with posters proving particularly innovative. Earlier this year there were several posters created to support the release of Me and Earl and the Dying Girl, and now there’s a similarly effective collection available for People Places Things. Here are some of the posters available at the moment, starting with what might be regarded as the more traditional approach (on the left) and its Australian counterpart (on the right):
To be honest I don’t think either poster works that well. The first shows the main character, Will, with a space where his heart should be, but if you’ve seen the movie you’ll know that’s not one of Will’s major problems. But his relationship with his twin daughters is very relevant and its nice to see them feature so prominently.
However, it’s the range of posters created by the artist Gray Williams that give a better sense of the movie and what it’s about. Clever, witty and just all-round great to look at, they’re great examples of reflecting on a movie and its subject matter, and being entertaining all by themselves.
I’m not sure about that last one, though it’s certainly different, and the speech bubble with the title inside it is pretty awful, but the rest are definitely eye-catching. My favourite is the fifth poster because it perfectly represents Will’s situation in the movie (and yes, the kite is entirely symbolical). Feel free to let me know which one catches your eye, or even if none of them do.