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thedullwoodexperiment

~ Viewing movies in a different light

thedullwoodexperiment

Tag Archives: Hype

2017 – A Review

31 Sunday Dec 2017

Posted by dullwood68 in Movies

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Tags

10 Best movies, 10 Worst movies, 2016, 2017, Disney, Hype, International Box Office, Marvel, Review of the Year, The Dark Tower, The Mummy (2017)

For a lot of people, 2017 was a marked improvement over 2016, but in many ways it was business as usual, with Hollywood preferring to churn out sequels, remakes and reboots instead of providing us with original material, or taking risks. The first half of the year was particularly disappointing. After an early burst of award-worthy movies such as Moonlight, La La Land and Manchester by the Sea (all 2016 movies most of us didn’t see until this year), there was hope for 2017 in the form of Logan, but that was an early high point, and from then on the big mainstream movies that we’d all been looking forward to let us down time after time, with only the likes of Spider-Man: Homecoming and War for the Planet of the Apes compensating for the overall dreariness of the movies competing for our attention. Soon, 2017 was inter-changeable with 2016, and as the year wore on, it seemed as if there would be no turn around, even though It and the flawed Blade Runner 2049 did their best to provide audiences with something different to appreciate.

In the end, the year saw itself out in time honoured tradition with a handful of award-worthy movies being released that will have more impact in the early part of 2018. Looking back, there were gems to be found and cherished, disappointments on an almost weekly basis, and enough rotten apples to make going to the cinema something of a risky business. It was a year that saw Netflix and Amazon release more original movie content, though a lot of those releases showed the problems inherent in streaming services believing they can just jump in and swim with the “big boys”. Both companies only succeeded in showing that it’s very early days for both of them, and that there’s a long way to go before their business models will provide them with critical and commercial success.

At the international box office, Disney once again ruled the roost, with six movies in the Top 10. Superhero movies also dominated, and Marvel continued their remarkable run of movies with all three of their 2017 releases placing within $32,000,000 of each other. But if there’s any hope that superhero movies aren’t the be-all and end-all of modern day movie making, then it’s in the fact that the top four spots have been taken by non-superhero outings. And the entry at number six is a Chinese movie that has quietly made its presence known by virtue of its being a major success in its home country. But if one statistic is more worrying than anything else, it’s that there are eight sequels in the Top 10, which can only mean that perhaps the mainstream studios are right after all, and all we want is more of the same, year after year. Now that’s depressing.

Top 10 Movies at the International Box Office

10 – Pirates of the Caribbean: Dead Men Tell No Tales – $794,861,794

9 – Wonder Woman – $821,847,012

8 – Thor: Ragnarok – $848,013,810

7 – Guardians of the Galaxy Vol. 2 – $863,732,512

6 – Wolf Warrior 2 – $870,325,439

5 – Spider-Man: Homecoming – $880,166,924

4 – Despicable Me 3 – $1,033,508,147

3 – Star Wars: The Last Jedi – $1,040,444,228

2 – The Fate of the Furious – $1,235,761,498

1 – Beauty and the Beast – $1,263,521,126

2017 was also a year when the hype surrounding certain movies proved to be just that: hype. If you were keenly anticipating the long-awaited first adaptation of Stephen King’s The Dark Tower series, then the pain you must have felt at seeing what was eventually released to a largely unsuspecting public must still be causing you some level of discomfort. Likewise if you were looking forward to Universal’s Dark Universe getting properly off the ground with The Mummy. Both movies showed that their makers had absolutely no idea what they were doing, and both franchises are officially dead in the water. This can only be a good thing as the possibility of there being any further outings in either world is just too terrible to bear.

Incredibly, though The Dark Tower and The Mummy were two of the worst movies released in 2017, there were others that equalled them for their poor quality and inability to tell a story coherently. Whether it’s a Top 10 or a Worst 10, putting said movies in the right order is always a challenge. The number one movie is usually an easy pick, which was definitely the case in 2017 with the 10 Worst Movies, with a certain TV adaptation proving that having a recognisable concept and worldwide fan base, along with big name stars, isn’t any guarantee of quality or success. Further down the list it becomes trickier, as the various degrees of awfulness have to be weighed and assessed. To be honest, this year’s list from number three to number ten could have been put together in a variety of ways and each would have looked right.

10 Worst Movies of 2017

10 – The Hunter’s Prayer

9 – Pottersville

8 – Hangman

7 – King Arthur: Legend of the Sword

6 – I.T.

5 – Attack of the Killer Donuts

4 – Sharknado 5: Global Swarming

3 – The Layover

2 – Death Race 2050

1 – Baywatch

But thankfully, where there are bad movies, equally there are good ones, but as mentioned above, the flurry of 2016 movies that reached the UK at the beginning of the year meant that this year’s Top 10 Movies list would be over-run by “older” titles. So a decision was made to only include movies actually released or first shown in 2017. However, this has led to the list becoming over-run in a different way. The opportunity to see some of this year’s award-worthy movies in recent weeks has meant that a few movies that were previously shoo-ins for the Top 10 have been demoted, and their places taken by these award-worthy movies. That’s not a complaint however, because now those movies will get the recognition they deserve in the year that they deserve it.

Top 10 Movies of 2017

10 – Detroit

9 – The Villainess

8 – The Big Sick

7 – The Meyerowitz Stories (New and Selected)

6 – Wind River

5 – Marjorie Prime

4 – Call Me by Your Name

3 – Three Billboards Outside Ebbing, Missouri

2 – Lady Bird

1 – The Florida Project

Whatever full-scale delights or unwanted horrors 2018 holds for us all remains to be seen, but as ever, hopefulness should be the year’s watchword. Although it could be argued that nobody sets out to make a bad movie, experience does teach us that people do complete bad movies and release them to the public. As already mentioned on this site (here), mega-budget, mega-hyped movies will have less of a public face on thedullwoodexperiment in 2018, and the focus will be on finding good movies overall, ones to recommend that might not have had the exposure of their big-budget cousins. That’s a pretty good challenge and one to look forward to.

In closing, I’d like to offer a big Thank You to everyone who visited thedullwoodexperiment in 2017 and read a review or some other post, or who became a follower (not sure that term feels right), or left a comment. Your interaction with the site makes it all worthwhile. I would also like to wish everyone a very Happy New Year and many happy viewing experiences in the year ahead. And let’s hope we can all meet back here in a year’s time and still be buzzing about the movies we’ve seen and loved (or seen and hated), and that we still have that passion for movies that keeps us going and going and going. It’s been a pleasure sharing another year with you all.

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Opinion Piece – Why Do Tentpole Movies Always End Up Being So Disappointing?

18 Monday Jul 2016

Posted by dullwood68 in Movies

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Tags

Advertising, Batman v Superman: Dawn of Justice, Big budgets, Captain America: Civil War, CGI, Disappointment, Hype, International Box Office, Rogue One: A Star Wars Story

The tentpole movie. There are several of them each year, the movies that the studios and independent production companies rely on to keep them financially afloat for another year. These movies often have vastly inflated budgets, are merchandised and advertised and promoted until you can’t move without seeing said movies everywhere, and have such an overwhelming presence across all media platforms that you’d have to be The Who’s Tommy not to be aware of them. They have A-list stars, an over-reliance on CGI, and fanbases that pretty much guarantee massive box office returns in at least the first two weeks of release before word of mouth gets round and those same returns start to slow down alarmingly.

2016 has already seen a number of these tentpole movies arrive on our screens. Here’s how well they’ve fared so far at the international box office (all figures thanks to the good folks at boxofficemojo.com):

Captain America Civil War

Captain America: Civil War – $1,150,973,683; The Jungle Book – $936,752,718; Batman v Superman: Dawn of Justice – $872,662,631; Finding Dory – $721,945,629; X-Men: Apocalypse – $533,873,226; Warcraft – $432,178,995; Independence Day: Resurgence – $337,785,022; Alice Through the Looking Glass – $276,749,249; Now You See Me 2 – $267,240,841; The Secret Life of Pets – $254,338,384; Teenage Mutant Ninja Turtles: Out of the Shadows – $231,142,932; The Legend of Tarzan – $193,971,594; Allegiant – $179,240,249; The BFG – $64,479,045.

Obviously, some of these movies have only recently been released, so the likes of The Secret Life of Pets should see their box office take increase in the coming weeks. But what’s noticeable about the majority of these movies is how well they’ve been received  by both audiences and critics. Most have been lambasted for not trying hard enough, for valuing spectacle over plot or story, for repeating the mistakes of earlier outings, or for being just plain dumb (hello Independence Day: Resurgence). This blogger hasn’t seen all these movies – yet – but has seen and heard enough to know that this year isn’t a banner year for tentpole movies, just as 2015 wasn’t, and 2014 wasn’t, and so on and so on. It’s hard to remember a year when the majority of the much-anticipated blockbuster movies didn’t disappoint in one way or another.

The inevitable question is, why? Why do the big Hollywood studios, and the well established independent production companies, make such disappointing movies year after year? Is it the box office returns luring them into a false sense of competency? Are these movies being rushed into production ahead of being ready, just so they can open on a specific date? Are corners being cut once a movie is in production, a) to mitigate against unforeseen expenses, or b) to ensure that target release date is met no matter what? Or, in short, is anyone paying any attention?

Whatever the reason, and it’s likely it’s an intangible one, each year we’re subjected to the latest hype for the latest movie that – so we’re informed – we simply absolutely positively must go and see. Batman v Superman: Dawn of Justice was a perfect case in point. The movie had a budget of $250 million. And yet, as horrifying as that figure is, it’s likely that the advertising and promotional budget for the movie will have exceeded it. It’s a good job that the movie made as much as it did at the box office, and will reap further dividends in the home video market, because otherwise we’d be calling it a flop both critically and financially. And yet the simplest, most compelling piece of promotional work that Warner Bros. ever did – and all they really needed to do – was to reveal the image of the Batman and Superman logos conjoined into one. Just that one image alone ensured the movie would be seen around the globe by millions, and would rake in a huge sum of money (but not quite the billion dollars-plus that Warner Bros.were probably hoping for).

Batman v Superman

But for all the hype and all the advertising and the various ways that Batman and Superman were shoved in our faces in the run up to the movie’s release, once it was out there and people could see it, we all learned that the promise inherent in all the advertising wasn’t upheld. It didn’t live up to the hype. And it was the first big movie out of the gate; how would all the other tentpole movies fare if they couldn’t get it right with Batman v Superman: Dawn of Justice? The answer? Not so well. The Jungle Book was visually stunning but lacked narrative drive and a Mowgli you could care about. Finding Dory again looks great but lacks invention and imagination. X-Men: Apocalypse was muddled, uninspired, and never felt sure of the story it was trying to tell. Warcraft is stilted and of limited appeal to anyone unfamiliar with the video game it’s based on. Independence Day: Resurgence is a plodding, credibility-free slice of nonsense that makes you wonder if anyone really cared about it during its production. Alice Through the Looking Glass is a soulless affair that seems to have had every last ounce of originality squeezed out of it before production began. Now You See Me 2 struggles to be something more than a string of flashy setpieces connected by a specious plot that thinks it’s being really clever. Teenage Mutant Ninja Turtles: Out of the Shadows is a better movie than its predecessor, but that’s like saying being deaf is better than being blind. Allegiant was a shadow of the previous Divergent movies, and not just because its makers ramped down on the budget. The Legend of Tarzan took a page out of African colonial history and trivialised both the past and itself in the process. And The BFG, perhaps one of the most anticipated movies of the year because it reteamed Steven Spielberg and the late Melissa Mathison, failed to strike a chord with critics and audiences because, like Mowgli, you’re unable to identify with the central character (or any of the other characters, come to that).

The rest of 2016 doesn’t look as if we’ll fare any better. Ice Age: Collision Course will do well but after four previous movies and a plot summary on IMDb that relates how the characters join up to “fend off(!)” a meteor strike, expect it to fizzle out at the box office after a few weeks. Star Trek: Beyond looks as if it has abandoned the original series’ promise to “boldly go where no man has gone before” in its efforts to reassure audiences that it’s business as usual. Suicide Squad is expected to do well at the box office but as it’s from Warner Bros., and the trailers are practically screaming “triumph of style over substance”, any success may well be short-lived unless the makers have really looked at the excesses and narrative disasters in Batman v Superman: Dawn of Justice and gone the other way (unlikely though). Ben-Hur is currently so far under the radar that it might as well be going straight to video or on demand. The Magnificent Seven has a great cast but seems to have forsworn the original’s bandits-terrorise-Mexican-villagers scenario in favour of a Silverado/Open Range retread. Miss Peregrine’s Home for Peculiar Children might be just the fillip that Tim Burton’s career needs right now but there’s a required depth to Ransom Riggs’ story that doesn’t seem to be present from the trailers released so far. And Assassin’s Creed, despite the involvement of Michael Fassbender, Marion Cotillard and their Macbeth director Justin Kurzel, will need to have much more of a coherent storyline than pretty much any other video game adaptation to be anywhere near successful.

This leaves Marvel’s introduction of Doctor Strange, J.K. Rowling’s Fantastic Beasts and Where to Find Them, Disney’s Moana, and something called Rogue One: A Star Wars Story to restore our faith in the studios and production companies that spend billions each year in trying to get us to like their movies. Count them, just four movies. But while we pin our collective hopes on a small handful of movies, what will inevitably happen is that 2016 will pass into history as another average – or even below average – year for the blockbuster movie, and 2017 will take its place with an all-new batch of tentpole blockbuster movies that we’ll all flock to see, and which will in all likelihood disappoint us just as much as this year’s movies did. Will we, or the studios, ever learn? Probably not. And if that’s too pessimistic a note to end on, then consider this: unless audiences break the cycle by passing up on seeing these movies in cinemas, then the studios et al have no reason to make their movies any better, or devote their attention away from doing just enough to get millions of bums on seats in the first fortnight of a movie’s release. It’s a vicious circle, and one that shows no sign of being broken any time soon.

Fantastic Beasts and Where to Find Them

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